Apple tests new iPhone price threshold at $999

2019-03-08 11

Apple’s new iPhone X will cost $999 but will not ship until November, it said at an event on Tuesday, testing both the patience and price sensitivity of its customers.

► Subscribe to FT.com here: http://bit.ly/2r8RJzM

► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs

For more video content from the Financial Times, visit http://www.FT.com/video


Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes

Free Traffic Exchange