Amazon has held early exploratory talks to buy Flipkart even as the latter closes in on a sale to Walmart. Other than Amazon and Walmart, Google also offered to invest in the e-commerce firm at a valuation of $15-16 billion. Flipkart is seen as one of the most attractive assets in the global internet economy. Launched in 2007, Flipkart has, so far, raised more than $6 billion. Apart from its eponymous platform, Flipkart owns fashion businesses Myntra and Jabong, eBay India and mobile payments firm PhonePe
