KB Toys to Make Comeback After Toys 'R' Us Closures Now that Toys 'R' Us is liquidating 703 of its stores, the company that bought KB Toys is ready to return with a bang. The New York Post reported Strategic Marks, a California based company, will open pop-up stores in malls for the Black Friday season. The company's chief executive originally planned to revive the retailer online but changed pace when Toys 'R' Us announced its closures. Strategic Marks purchased KB Toys in 2016 but the toy store ceased operations early in February 2009.