LiteRide™ foam is 40 percent softer and 25 percent lighter than Classic Croslite™ foam
Crocs, Inc. (NASDAQ: CROX), a global leader in casual footwear for women, men and children, today announced the worldwide debut of LiteRide™, its most innovative comfort technology to-date. Created from "equal parts science and magic," LiteRide, a revolutionary closed-cell material, reinforces Crocs' dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.
LiteRide™ foam, the key ingredient in a collection of the same name, comes to life by merging sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect. In fact, LiteRide™ foam is 40 percent softer and 25 percent lighter than Classic Croslite™ foam, the original Crocs comfort material that consumers already know and love.
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