Twitter Has Good News for Once: Its First Quarterly Profit
“If you show the right tweets to the right person at the right time, it creates user happiness,” Mr. Greenfield said.
“That means more time spent on the site, which means more opportunities for advertising.”
On Tuesday, Snap reported much better revenue than expected, and a slightly narrower loss.
“The user growth is kind of astounding,” said Rich Greenfield, a media
and tech analyst at the research firm BTIG, who has been recommending the stock for a year.
The number of people who use the service monthly rose 4 percent to 330 million, which — while not a big increase — is something.
“They were barely growing two years ago.”
Now it is using algorithms to try to show the most important tweets first, making the site more engaging.
