What is cryotherapy, and what are the benefits? Cryotherapy has been used by athletes for recovery and pain management for years. Now it’s grown in popularity as a viable option for the average person. But is it right for you? We’re stepping into the cryotube to find out why being cool is what’s hot. Cryoworld Therapy owner Sean Swaringer tells us three things we need to know about the science of being cool.