Graydon Carter, Ex-Editor of Vanity Fair, Invests in an App
Mr. Carter offered advice — when the founders considered changing their logo, Mr. Carter said
he liked the old one, so it stayed — but his most significant contribution was financial.
At the time, Mr. Carter was mulling the state of news; he recalled an assistant pointing out to him
that millennials “think in more visual terms, than in textual terms.”
“That sort of sat with me for a bit,” Mr. Carter said.
Over lunch last week at the Lamb’s Club — once a popular dining spot for Condé Nast brass — the founders said
that the presentation of news in Zig matched the smartphone habits of a younger generation steeped in Instagram.
While honing the idea, the members of the Zig team received coveted invites to last year’s
Vanity Fair Oscar party in Beverly Hills, Calif. “It’s been fun,” Mr. Platzner said.
