Airbrushing Meets the #MeToo Movement. Guess Who Wins.
As Bonnie Fuller wrote at the time, “There’s photoshop, and then there’s photoshop.”
In addition to pledging not to alter its own imagery, CVS is also asking all of the brands it sells (companies like L’Oréal, Maybelline
and Coty) to do the same, or to label retouched images clearly and visibly as “modified.” The company has created what it is calling a “beauty mark” (catchy, that), which looks kind of like a heart within a broken circle.
