Ikea is running an ad in a Swedish magazine called Amelia and they are asking pregnant women to pee on the ad, so they can get a discounted crib at Ikea. According to the Huffington Post, "the ad... uses the same kind of technology as at-home pregnancy tests and when someone pregnant pees on it, a discounted price on the Sundvik crib magically appears." The ad may be crossing a line, but who doesn't love a good deal?
