Kohl’s Defies Analysts By Posting Huge Holiday Sales Gains Kohl's lead the pack when it came to holiday sales in 2017 besting rivals like Macy's and J.C. Penney. The retailer said Monday that sales rose 6.9 percent from Nov.-Dec., topping the overall retail industry’s 4.9 percent gain as estimated by MasterCard. As a result, Kohl's also raised its full-year profit outlook and now estimates that its fiscal 2017 adjusted earnings to be between $3.98 to $4.08, compared to $3.60 to $3.80. Further, same-store sales rose nearly 7 percent from 2016. Kohl's is set to report fourth-quarter earnings and full-year results on March 1.