Amazon Partners With Panasonic to Bring Alexa to Cars You might hear Alexa in your car as a result of Amazon's new partnership with Panasonic. which will enable drivers or passengers to do things like play music and ask for directions. The e-commerce giant introduced Alexa Onboard technology, The new system also makes certain Alexa services available offline. Amazon has already partnered with Ford and Hyundai for in-car availability. However, the partnership with Panasonic is important because the latter is the market leader in the vehicle infotainment space. The Verge reports that "the collaboration would allow functions such as heating and ventilation systems — as well as audio and navigation functions — to be controlled through Alexa skills.