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Global Artificial Sweeteners Market will exceed US$ 2 Billion by the end of year 2024. Artificial sweeteners are also known as High Intensity sweeteners or Intense Sweeteners because they are many times sweeter than regular sugar. Artificial sweeteners are attractive alternatives to sugar because they are calorie-less which means they do not add any calories to the diet. Today, artificial sweeteners and other sugar substitutes are found in a variety of beverages and food including soft drinks, sauces, chewing gum, jellies, dressings and baked goods, candy, fruit juice, ice cream and yogurt and are marketed as "sugar-free" or "diet" products.
Regarding the harmful effects and rising health concerns of table sugar, growing prevalence of lifestyle diseases, like diabetes and heart diseases, consumers are now increasingly switching towards artificial sweeteners such as aspartame, sucralose and saccharin over natural sweeteners as they are safe and do not add any extra calorie to their diet.
The global soft drink industry is increasingly replacing sugar or corn syrup with non-nutritive sweeteners. Rising demand from food and beverages industries is expected to act as a growth driver for artificial sweeteners market. The global soft drink industry is poised to consume the maximum amount of artificial sweeteners due to increasing demand of diet beverages and low-sugar food for diabetic and diet-conscious consumers.