Facebook Will Notify Users When a Picture of Them is Uploaded On Tuesday, Facebook announced its plans for the new facial recognition feature, which is an optional privacy setting. The company has used facial recognition since 2010 to offer suggestions on who to tag in photos. The new feature requires users consent for Facebook to keep their facial template on file. If a user opts in to use the feature, they will receive a notification if a photo with their profile is uploaded. There are also plans to notify users if a picture with them is uploaded as someone else's profile picture, according to Reuters.