Starting December 1st, Goop will be available on Snapchat Discover. According to Business Insider, Gwyneth Paltrow's lifestyle and e-commerce website will "publish a weekly digital magazine every Friday, exclusively for Snapchat." The women's lifestyle brand will include "beauty, fashion and wellness" content in an effort to reach a younger audience. Business Insider says that Goop's typical readers range from 26 to 50 years old. Goop reps say that their partnership with Snapchat will also be a way to "test new formats for our content that are shorter and more snackable."
