Italian cycling company causes outrage with advert suggesting women should buy electric bikes to 'keep up with their boyfriends'
Cycle firm Pinarello supplies bikes to Team Sky athletes including Chris Froome
They used the controversial advert to launch their new electronic bike range
Nytro model can be fitted with a battery and is aimed at casual riders and women
It has been greeted with mixture of ridicule and outrage by social media users
Read more: http://www.dailymail.co.uk/news/article-5107687/Italian-cycling-firm-causes-outrage-sexist-advert.html#ixzz4zCWdg53A
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