Short for “millimeter milligram” MMMG champions the idea that even small things can make a difference. A lifestyle and design store located in Itaewon (with two other branches in Seoul), MMMG features products with that certain “less is more” aesthetic. Beyond offering its own brand of consumer wares, MMMG has been a long time purveyor of the Freitag brand, known for fun, sustainable products. Come to MMMG to find what details matter to you.