The Safest Place is an amusing vintage corporate promotional video sponsored by Chevrolet. Chevy maintains that the company's new 1935 models are “the safest place” any person could be. To illustrate this point, a man at home comically slips on a bar of soap in his bathtub and almost wipes out, and later tries to straighten a crooked picture on his wall and almost falls to his death. The point was, apparently, that in today’s well-engineered Chevrolet (now a vintage Chevrolet), with their redesigned bodies and brakes, it was like driving a “living room on wheels,” only safer than your actual living room where danger lurked around every corner. Included also are lots of old funky driving videos and wild vintage cars. This humorously contradictory piece of propaganda then goes on to defeat its own message by giving safe driving tips, safe driving habits, and warning the audience to have their cars serviced regularly. We are even told that if we could eliminate the human element by inventing cars that drove themselves, we’d be even safer. Is a 1930's old Chevrolet the safest place on Earth? It's up to the viewer to decide.
