Source:
http://en.calameo.com/read/00526313662d8334579bc
Restaurant menus come in all shapes and sizes. On the physical outlook, some are large enough to conceal the guest from his fellow diners whereas others sport a simple yet informative approach. Although restaurateurs seek to impress their patrons with their food, first impressions are often cast even before they set foot into the place. Names of establishments can either pull in or repel an undecided diner. If the place supposedly specializes in foods which are truly worth the diner's effort, what better method than the chalkboard-written advertisement, sporting the daily, seasonal or perennial specials? Without having to enter and oblige oneself to an order, the indecisive is hopefully converted in taking the plunge.