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What makes Google Drive run? A Google Drive Motor of course!
How can you leverage your own Google Drive to help you rank your local business?
Bing is no slouch.
Bing handles roughly 900 million searches each day and accounts for
about 7.5% of search engine market share. Considering there are over 6.5 billion searches worldwide on search engines each day, Bing is no slouch.
This article isn't about Bing, however. This article is about how to rank on the current king of search engines, Google.
Google maintains 10 times the search engine market share that Bing does with 77.5%. If you're doing the math, that's a staggering 4.5 billion of those 6.5 billion searches worldwide. Simply put, King Kong's got nothing on Google.
While it's important as a small business to be found by the major search engines, it's also important to get the biggest bang for your buck. Not only does this imply being seen all over Google search but, getting as much free organic traffic as you can.
So, how can you do this?
You can do this by using Google's G Suite along with Google Drive. G Suite offers an amazing amount of capabilities for your business starting at $5 per user/month. Using G Suite for your business allows you to create and manage users on your account. This not only gives your team access to emails and calendars but, other Google apps too. G Suite also gives you the capability to manage your business mobile devices so you can keep your data secure, locate devices, require passwords, and erase data. All from within G Suite.
Google Drive is Google's cloud storage option. They start you out with a hefty 30 GB but, you can upgrade that to unlimited storage for just $10 a month with G Suite. Without G Suite, you'll pay $10 a month for 1 TB of storage.
If you're not familiar with using G Suite for your business, you're going to want to check it out. Especially since I'll be talking about using Google Drive and G Suite to rank your local business.
Google's the Fairest of Them All
Google suffers from what I call netpotism. They love themselves and their properties and apps and thereby, will select them over other results. It's no surprise that if your business uses video, you most likely put your videos on YouTube. If you have a brick and mortar business, you want to have a Google Map. YouTube and Google Maps are Google entities.
It has been said that since Google loves everything Google, they may give an unfair advantage to people that take the time to use their properties and apps. Not to mention, Google was accused of giving their own products preference in search results which lead to an agreement with the FTC to change their business practices.
Google vs. Bing: A Test
Using Google Drive to Rank Your Local Business
Three Steps to Get You Started
Keep reading to find out how to use a Google Drive Stack
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