The carmaker said that the first of the new models would be a fully electric vehicle, the Jaguar I-Pace, to go on sale in 2018. JLR chief executive Ralf Speth said the move was aimed at "giving customers even more choice". The firm, Britain's biggest carmaker, is owned by India's Tata. In July, Chinese-owned firm Volvo said all its new models would have an electric motor from 2019, one year earlier than Jaguar's deadline.