Dear iPhone: Here’s Why We’re Still Together After 10 Years
“The iPhone is still arguably the best phone for regular people who just want their device to work without having to
worry about lots of technical settings or malware,” said Jan Dawson, an independent analyst for Jackdaw Research.
“People spend hours on it every day, so they can justify paying more for what they believe to be the best device,” said Toni Sacconaghi, an analyst at Sanford C. Bernstein, who has studied Apple for years
and called the company’s positioning of the iPhone “unique.”
Yet the iPhone is now in a precarious position.
Here’s a look back at the last 10 years of why the iPhone still has us in its grip — so much that people keep coming back for more.
