To Fit Into Silicon Valley, Wear These Wool Shoes
Guests wore other shoes — New Balance, Top-Siders, Tevas and a rare dress shoe were spotted —
but the furry-looking Allbird was by far the most common.
With a research grant from New Zealand’s wool industry, Mr. Brown began a Kickstarter campaign to make wool shoes in 2014.
Founded by a New Zealand soccer star and a clean-technology entrepreneur, Allbirds makes the sneakerlike shoes from wool and castor bean oil.
“We’re about the distillation of solutions, the refinement
and crafting of forms in a maniacal way,” said Tim Brown, the Allbirds co-founder from New Zealand.
