Trump Company Moves to Protect Brand in Chinese Gambling Hub
Trump trademark applications in Macau go back to 2006
and include “Trump,” “Donald J. Trump,” “Trump Tower,” “Trump International Hotel and Tower” and “Chun Pou” — a Cantonese version of Mr. Trump’s name.
HONG KONG — The company that manages the Donald J. Trump brand has moved to protect the name in Macau, a part of China
that long ago surpassed Las Vegas to become the world’s largest gambling market.
After it opened up its gambling monopoly in 2001, new casinos
and an influx of visitors from mainland China led to a full gambling boom, attracting American companies like Las Vegas Sands and Wynn Resorts.
DTTM Operations, a New York company that holds Trump trademarks, applied in June for rights to the Trump name in casinos, construction, hotels
and real estate, according to Macau government filings.
Macau, a former Portuguese enclave on China’s southern coast
that returned to Chinese control in 1999, is the only part of China where casino gambling is legal.
The licenses issued after Macau opened up its gambling monopoly will soon begin to expire, which could open the market further
