In China, Designer Goods Delivered to Your Doorstep
To court the luxury market, companies like Alibaba
and JD.com are using their vast customer base to offer upscale retailers support on issues like digital marketing, pricing, customer services and, in the case of Mr. Tang, delivery.
This so-called reshoring has caught the attention of Chinese e-commerce companies, causing major players like Alibaba
and JD.com, as well as smaller luxury-focused companies like Secoo and Xiu, to invest aggressively in the luxury sphere.
Alexis Bonhomme said that The brands are finally starting to intellectualize the fact that to succeed in China, they need to go online,
Liz Flora said that Mass market brands already know that there is no choice but to be on these e-commerce platforms,
Leo Poon said that One of our goals was to clean up the e-commerce market so we could ensure
that anyone who bought online was buying a real Tag Heuer,
"But because we own the logistics we are really able to deliver luxury goods in a way
that makes shoppers feel like they are getting the same special experience as they get offline." Chinese shoppers have long dominated the global luxury market.
