http://www.enviroaction.com.au/online
There is a lot of “green” marketing about at present because “green” has become the flavour of the month and in Australia the regulators have launched a campaign against what they call “greenwash”. You must be able to prove all green claims you make or be liable for large fines.
The international Standards organisation has 2 ways of certifying green. One is with ISO 14001 which is about the behaviour and practices of a business and its employees and contractors and the other is ISO 14020 which certifies product.
In Australia so called “Green product” is managed “along the guidelines” of ISO 14020 by a not for profit organisation called Good Environmental Choice.
If you are going to get your business certified, it needs to be by competent auditors and against a real standard so it is meaningful. I don’t find “along the guidelines” very meaningful! It sounds like greenwash to me.
ISO 14001 is the only creditable certification to establish your business as a real green business with real green practices. Don’t fall for “greenwash when there is a simple online training system that will help your business help the environment and increase profits.
For more information go to
http://www.enviroaction.com.au/online
