It seems as if BMW’s main competition is shifting a bit. The Bavarian brand’s main rival has always been its German neighbor, Mercedes-Benz. And while it still is, a newcomer is starting to target BMW almost as much as the Stuttgart giant. Tesla has been targeting BMWs with each new model, despite the Silicon Valley-based cars being entirely electric.
According to Tesla, the Model S competes with the BMW 7 Series and Mercedes-Benz S-Class, though we’ve recently learned that’s not true. In fact, by nearly all metrics, the Tesla Model S competes more with the BMW 5 Series and Mercedes-Benz E-Class.