DealerRank - http://dealerrank.com/ - How to Make Your Car Dealer Digital Marketing Efforts More Personable - Veer away from jargon and technical speak. Make customers care by making your car dealer digital marketing efforts sound more likeable and human.
Share this video: https://youtu.be/YvBHtmv1b1s
Transcript:
You don’t buy anything from someone you don’t like.
This maxim applies to car dealerships as well.
How do you make online marketing more human?
There are a few tips to help you do just that.
First, write the way you speak.
Explain things naturally as you would to a friend.
Second, explain benefits, not just features.
How does a feature make a person’s life easier?
Third, show a bit of personality through humor.
After all, everyone likes a good laugh.
Lastly, don’t think of demographics.
Think in terms of feelings, beliefs, and desires.
If you need help building your digital persona
Get in touch with DealerRank!
3800 North Lamar Blvd. Suite 200 Austin, TX 78756
Contact Number: 512-766-1111
