Online Marketing For Small Business
SoLoMo is an online marketing technique for small business. The 3 main areas use SEO for local business marketing. These are:
Social Media Marketing
Local SEO
Mobile Friendly Responsive Website Design
Social Media Marketing
Let's look at social media, Now, we don't think signing up and using every social media platform is a good idea. If you did, you would need a full-time social media account manager to handle it all to start with. The reason is, we need to choose the right type of channel for your business. Finding the correct platform that works for you and connects with customers.
For example, say you're a painter and decorator, you may find that Twitter and FaceBook work best for you. And then because your finished work is visual, Instagram or Pinterest would benefit you.
Connecting your social media accounts to your website is part of what we do. Your potential customers will check out a local business website before getting in touch. Your website then needs optimising so you can present your business and customers see who you are.
This is when local SEO gets your website found in local search results.
Local SEO Marketing
SEO for local business is the best form of advertising online. local SEO is optimising your website and improving your Google search result rankings.
Local SEO takes a bit of time but proves to work and it gives you a good return on your money if paying a local SEO service. SEO also gets you in the local pack in mobile search results. To do this depends on the level of your competition. We use citation building, back links and your Google my business page.
We also link all the jigsaw pieces together building your business profile online. This shows the Google search engine how truly awesome you and your business really are.
Mobile Friendly - Responsive Website Design
Building and owning a mobile friendly website is a must in today's age. Almost all marketing leads back to your website. This also works the other way around on your site linking to your social media.
Customers just love their smartphones and that's why a mobile site is crucial. It's easy, quick and Google friendly giving customers the best experience when searching.
Your mobile friendly site is the perfect platform to build digital marketing for small business. We drive people to your business to generate business leads and sales. That's why we use the SoLoMo concept for local online marketing for small business.
To find out more simply visit https://www.youtube.com/channel/UC_cXZ83L3s8jOs7fSpXoFhA