A Training Message From Matt Lloyd of MOBE, MTTB, and 7 Figure freedom Fame!
What is the most important process for any business? It’s the process of acquiring customers—
the Customer Acquisition Process (CAP), in which the business identifies prospects and brings
them through a step-by-step sequence of “triggering events” that converts them into paying, satisfied customers.
All successful businesses have a CAP in place. When you look at a business that has failed,
you are looking at a business which either did not have a CAP in place or had the wrong kind.
If you, as the business owner, must be engaged in ongoing face-to-face contact with prospects
in order to convert them to paying customers, you have a problem because this kind of CAP, while valid,
is not scalable—in other words, you’ve only got so many hours in a day. The only way to increase
your income is to work more hours, do more presentations, and close more sales. With this kind of CAP,
you will always be working and never have time to enjoy the fruits of your labor.
I know this from personal experience. As I mentioned in a previous step, back in 2011,
when MOBE really started to take off, I went from making a few thousand dollars a
month to $15,000, then $45,000, and then $81,000. During that last month, I was working
12- to 14-hour days, on the phone all day, making sales calls. That is the problem when you
are directly involved in the customer acquisition process. I’d eventually have had to give up
sleeping if I didn’t figure out a CAP that would enable me to scale without working more hours.
The solution for anyone in this position (or, better yet, before you find yourself in this position)
is to build or leverage a CAP that works independently of you, the business owner—
where all you have to concentrate on is driving leads into the CAP and have it convert
them into commissions for you. That is what I am going to cover in this step.
See It All in the MTTB 21 Step Program or The 7 Figure Freedom Program
You Can Access Either The MTTB Training Here:
http://track.mobetrack.com/SHMUo
Or The 7 Figure Freedom Program Here:
http://track.mobetrack.com/SHMTw
They Both Get You Where You Want To Be In a Home Based Business!
As Always, Thanks For Your Time and I am Just Trying To Help
You Get a Successful Internet marketing Business,
Scott The Old Dude Marketer
