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Isagenix International LLC is a multilevel marketing company that markets dietary supplements and personal care products. The company, based in Gilbert, Arizona, was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover. As of 2013 the company reported having over 200,000 active sales associates. In 2012, the company reported revenues of approximately $335 million. The majority of Isagenix's sales come from the United States.
Isagenix was founded by John Anderson and Jim and Kathy Coover in 2002.[3][4] Anderson had previously worked in the nutritional supplement industry and Jim and Kathy Coover had experience in the multi-level marketing industry.[4] Jim Coover served as chief executive officer until 2013,[citation needed] and as of 2015, is the company president and chairman. Kathy Coover is the company's executive vice president.
Jim and Kathy Coover acquired majority ownership in the company from Anderson in 2005.] Anderson was retained as the company's "master formulator." Isagenix expanded into Canada a year later. The company expanded outside of North America and opened offices in Australia, Hong Kong, Taiwan and New Zealand in 2009.
In February 2009, Isagenix was part of a nationwide recall on peanuts thought to be contaminated with Salmonella, which were used by Isagenix in their Chocolate Dipped Honey Peanut Bar. The recall was voluntarily issued by the company, on FDA recommendations. No cases of illness were reported.
In 2010, Isagenix began funding research by biologist William H. Andrews' company Sierra Sciences on telomerase activity in natural compounds. A year later, based on the assay's results, Isagenix launched Product B, a telomere-supporting nutraceutical.[not in citation given]
Isagenix has raised money for various charitable organizations, such as Childhelp and Make-A-Wish
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