For small enterprises, fighting fakes on Alibaba’s sites “can become expensive, it can become frustrating,
it can take time away from your sales, marketing and other creative endeavors,” Mr. Lamar said.
“We can make something exactly like it.”
Mr. Hankerson said he had no idea how many of these fakes can be found outside of China.
“It just keeps going and going and going,” Mr. Hankerson, 45, said.
Against one of the world’s biggest tech firms, Mr. Hankerson employs his iMac, $74-a-month image-searching software, his phone
and a lot of time — sometimes, he says, 12 hours a day.
