There may have been a call to boycott Ivanka Trump’s brand – but nobody told the customers.
Get this, new reports claim that the first daughter’s products had its best ever sales month in February… all the while stores were taking her items off the shelf.
Rumor has it she had the top selling fragrance for the past two weeks on Amazon, and new stock is being added to her Zappos page, while the London based e-commerce startup Lyst, has Ivanka as the 11th best seller on the site.
Do the math and they’re saying it’s an increase of 346% from January. At that time the brand ranked 550 on the site.
So you can see the boost in sales.
Right now there are no numbers to show what her in-store purchases are, but it’s important to note that the merchandise is still carried by Macy’s, Bloomingdales, and Dillard’s.
After Donald Trump’s travel ban was implemented, he lashed out at Nordstrom for dumping his daughter’s line… but the store said that Ivanka was told about the decision to remove the brand in early January.
Either way, it didn’t seem to hurt her bottom line.
