Michael Rainey, Boutique Owner in Swinging London, Dies at 76
Besides her and his son Errol, whose mother, Hermione Lyons, had a long relationship with Mr. Rainey, Mr. Rainey is survived by two daughters from his second marriage, Inés
and Jimena; two daughters, Rose and Ramona, and two sons, Saffron and Gawaine, from his marriage to Ms. Ormsby Gore; seven grandchildren; and his sister, Shelagh Tennant.
Later, he said that his father had asked Mr. Jagger, "Do you know what effort went into making
that jacket?" It was "quite disheartening," Errol Rainey said.
Ms. Ormsby Gore knew The Rolling Stones and has been cited as an inspiration for their song "Lady Jane." In an interview for the website of the Victoria and Albert Museum, she said
that Mr. Rainey was "like a mannequin, incredibly well dressed." "He always had a conventional approach to things, but with a twist," she added.
The cachet of customers like Mr. Jagger — and the handiwork of tailors from London’s East End — meant Hung on You’s clothing was not cheap.
It made a costly move nearby, and Mr. Rainey lost money on a large shipment of
shirts whose long sleeves were delivered three inches short, his son said.
Richard Neville, editor of the countercultural magazine Oz, wrote, "Groovers didn’t mind paying triple for a floral chiffon shirt
because Mick Jagger had probably bought one like that." But Hung on You did not hang on for long.
