He argues that what users have actually wanted is “a better way to communicate with
the people they really cared about” rather than “more people to communicate with.”
Snap’s ability to provide that intimacy is used throughout the video to argue
that its users are more engaged — and therefore a more valuable audience for marketers.
“Our dream had always been to have an office on the beach,” Mr. Spiegel says, pointing to where he and Mr. Murphy envisioned the company’s future.
Roadshow Video -
SAN FRANCISCO — Snap, the parent company of the ephemeral-message application Snapchat, on Friday revealed its
own story: the video presentation it will use to pitch investors as it prepares to go public in a few weeks.
The interviews with Mr. Spiegel and Mr. Murphy were shot at Snap’s first office
building, a beach bungalow near the Venice Beach boardwalk in Los Angeles.
The presentation included interviews with Evan Spiegel, the chief executive of Snap,
and his fellow founder Bobby Murphy, and a more in-depth peek into the company’s culture.
“One of the challenges we’ve encountered over time is explaining to people why bigger isn’t better,” Mr. Spiegel says.
“We thought it was pretty big for what we needed at the time.”
From beginning to end, the pitch video is filled with sunny shots of Venice Beach and framed photos of Snap’s early days.
