Facebook is going to start video monetization and share revenue of ads with the publishers , in ratio same as youtube i.e - 55: 45 . This is being tested now in USA and soon launch globally in asian countries like india , this is a great opportunity for video creators, it will offer video ads in mid of the video after playing video 20 seconds and the ads will last maximum of 90 seconds
The revenue-sharing model Facebook unveiled Wednesday is similar to YouTube’s, in that Facebook will keep 45% of the revenue. Unlike YouTube, however, video producers on Facebook will have to split their share more ways, potentially leaving them with a smaller cut.