My Little Pony: Friendship Is Magic is a mobile video game based on the animated television show of the same name, developed by Gameloft for iOS and Android devices. The game was released on November 8, new.\r
In the game, the player is asked to help the unicorn Twilight Sparkle rebuild her home of Ponyville after it fell into the shadow of the villainous Nightmare Moon. To do so, the player uses in-game currency and other collected treasures to build homes to bring more ponies to the town, and then create businesses for them to work to generate money. Mini-games are used to build the skill level of each pony, qualifying them to work at jobs that can generate more revenue. Though primarily a single-player game, players can visit their friends versions of Ponyville, and leave and accept gifts to help their own village. The game is guided by a quest and experience system. While Gameloft developed the game towards the shows target audience of young girls, they include nods to the adult fandom of the show.\r
The game was generally well-received as a typical city-building game with high production values, but was criticized as exemplifying the underlying nature of freemium games, where either the player must spend real money or wait an indefinite period of time to advance the game.\r
My Little Pony: Friendship Is Magic s story starts after the villainous Nightmare Moon has cast a dark shadow over Ponyville, emptying it of its inhabitants and buildings. Twilight Sparkle and her assistant Spike want to reconstruct Ponyville, particularly bringing back the other bearers of the Elements of Harmony - Applejack, Fluttershy, Pinkie Pie, Rainbow Dash, and Rarity - to help defeat Nightmare Moon.\r
To do so, the player helps Twilight Sparkle by constructing homes for her pony friends through purchasing them within the games internal store. Once these ponies have arrived, the player can then build businesses and assign ponies to work there. Each business takes a fixed amount of real time to generate its product, which then can be collected by the player. This awards the player bits (in-game currency), experience points, and other treasures used for purchasing items later in the game; these include shards representing the Elements of Harmony, which are necessary to draw in Twilight Sparkles five friends and defeat Nightmare Moon. Businesses can produce one of two items, though the second requires a second pony to be hired to work there as well. Each pony character has a zero- to five-star rating, representing a skill level. Certain business may require minimum skill levels. The skill level of a pony can be increased over time by participating in a mini-game with the pony, such as catching falling apples or bouncing a ball continuously.\r
The game is guided by quests that direct the player to build certain facilities to attract specific ponies to town, or to perform other activities, such as clearing away shadow-covered land as to expand buildable space, clear away debris, or add decorative objects in town. The player can edit the placement of any buildings and decorations as desired after initial purchase. Completing quests earns bits and experience points; earning enough experience allows the player to gain a level, earning more bits and gems and unlocking additional ponies and buildings that can be purchased. Using either Gamelofts or Facebook integration, the player can visit their friends Ponyville and leave gifts in the form of crystal hearts.\r
Though most ponies and buildings can be bought using bits, some require the use of gems or crystal hearts. Further, activities like constructing a new building, or a business producing a good, can be hurried by expending gems. Gems and bits can be purchased with real money through Gamelofts store.\r
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