Disney's South Pacific animated tale "Moana" dominated the Thanksgiving box office with an estimated $81.1 million over the five-day weekend. Though it didn't match the 2013 Thanksgiving release of "Frozen" "Moana" scored the second-highest Turkey Day debut ever. "If you make something that has great story and huge scale and is ultimately living under the brand, the chances of having success are overwhelmingly higher." Dave Hollis, head of domestic distribution at Disney said.
