Coca-Cola is taking digital marketing to the next step with their latest creation, the selfie bottle.
While it is unclear how and when the product will be sold, Coca-Cola has said that there will be a built-in camera at the bottom of the bottle that will take a picture when the bottle is tilted to a 70 degree angle.
Users will then be able to share their bottle-selfies on Snapchat, Facebook, and Instagram.
"It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking."
