Over the past months, Donald Trump had seen public perception of many of his eponymous enterprises trend downward. A survey conducted in the hours following his election as president shows his brand is making a comeback.
It appears that nothing boosts a slumping brand quite like a U.S. Presidential win.
Over the past months, Donald Trump had seen public perception of many of his eponymous enterprises trend downward, notes Business Insider.
A survey conducted in the hours following his election as president shows his brand is making a comeback.
Brand Keys, the firm behind the assessment, notes that the Trump name as it applies to goods and services, “...rebounded to levels close to or exceeding added-value measures seen just prior to his announced presidential candidacy in... 2015.”
In a statement, the president of the research group commented, “Human Brands don’t generally get a second chance to breath real life back into their brands or rekindle the desire in the hearts and souls of consumers…But apparently winning a presidential election is the exception that tests the rule."
How the inevitable ups and downs experienced while serving as president will impact Trump’s commercial value remains to be seen.