The non-profit group Center for Science in the Public Interest has filed a lawsuit against PepsiCo on behalf of consumers over allegedly ‘misleading’ health claims made by the company’s Naked brand line of juices.
PepsiCo is being sued for allegedly making deceptive health claims about its Naked brand line of juices.
The non-profit group Center for Science in the Public Interest, which filed the lawsuit on consumers’ behalf, states in a press release that the company “misleadingly markets Naked Juices as predominantly containing high-value ingredients such as acai berry, blueberries, kale, and mango, when in fact the predominant ingredient in the product line is usually cheap, nutrient-poor apple juice.”
For example, the group points out that Naked Juice Kale Blazer features kale and other greens on the bottle, but two of the three primary ingredients are orange juice and apple juice.
Another issue is the brand’s claim of no sugar added which the watchdog group believes implies “that the products are low in sugar, when in fact, the drinks are high in sugar.”
The release notes that a 15-ounce bottle of Kale Blazer contains 8 teaspoons of sugar, which is just 2 teaspoons less than the amount in a 12-ounce can of Pepsi.
According to the lawsuit, the plaintiffs are seeking damages and a change in PepsiCo’s marketing of the Naked drinks.
PepsiCo, meanwhile, stands by the product line.
