How To Convert Website Traffic Into Sales
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Getting Traffic to your website is the most important thing you can do for your business. Ok! Next to having a website that will convert those visitors to buyers, getting people to your website is the most important thing. The truth is that you need both a good conversion rate, and good quality traffic. Once you have a good product to sell, you will make money as a result of doing all three things well.
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You can buy traffic in several ways. You could go out and actually buy visitors to your website. Don't go searching for those traffic merchants yet though. YOu should know that, that is probably the worst kind of traffic you can get. Why? That kind of traffic is NOT targeted. It is just like surfing for traffic. 99% of the people seeing your website will probably not be interested in it. The only way to convert these people is to make your niche so broad, that it will automatically appeal to most people. Few niches qualify.
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You can also buy cheap traffic by renting a person's list. This is what happens when you advertise with an ezine editor. You are actually renting space in their electronic magazine, to push your products. Ezine advertising can be very lucrative, as long as your target list is in the same niche as your product. Your copy has to be good, and you definitely should get these people onto a list by all means. If you don't you will have to rent the list again to reach them a second time. That's not a good strategy!
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One final way to buy cheap traffic is to do search engine optimization. This is a better way, but results are slower. By writing articles, doing link exchanges, and submitting your website to directories, you can actually buy cheap traffic in advanced. Twenty back-links created today may drive traffic to your site for years to come.
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Most often, this traffic will cost you more time than it does money. Also, in the long run, it will continue to grow until you just get traffic because your website is there. This is the best kind of traffic you can buy. Why so? Because the intelligence of today's search engines, will cooperate to ensure that only the people you are looking for, will actually show up at your website. Here is another innovative way to get those important backlinks.
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