For over twenty years, Adam Lambert, VP of Sales for New Holland Brewing, has been helping craft labels build their brands into national icons. Also a long-time speaker and consultant to the trade, Adam will be sharing his secrets on what it really takes to build a sales team and find the distribution partners, one state at a time.
Adam Lambert has spent the last 20 years learning from just about every angle of the beverage industry. Prior to working for New Holland, Adam worked as VP of Sales at Dogfish Head Craft Brewery and spent 6 years as National Sales and Marketing Manager for Rogue Ales.
Lambert brings a wealth of sales and distribution experience that will provide suppliers distribution and selling strategies in how to grow your craft beverage brand by building a solid distributors network.
The 2016 USA Trade Tasting Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations.
With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry.
To see more presentations on building your beverage business in the USA and to register for the next USATT Conference,
please visit the official USATT website at http://www.usatradetasting.com
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