Nathan Barley, played by Nicholas Burns, is a webmaster, guerrilla filmmaker, screenwriter, DJ and in his own words, a "self-facilitating media node". Whilst desperate to convince himself and others that he is the epitome of urban cool, Nathan is secretly terrified he might not be, which is why he reads Sugar Ape magazine, his bible of cool. Sugar Ape has been described as a spoof of Dazed & Confused
