A Pakistani organisation has launched a campaign to bring forth Kashmir's plight. In their online campaign they have shown battered faces of several famous personalities like Shah Rukh Khan, Hrithik Roshan, PM Narendra Modi, Alia Bhatt, Kajol, Virat Kohli and Mark Zuckerberg among others.
The creative shows their photoshopped faces, which appear as if they have been wounded by pellet guns. There is a major unrest in Kashmir post the killing of Hizbul-Mujahideen commander Burhan Wani, on July 8. His death sparked violent protests in the valley and the campaign aims at drawing attention towards the use of pellet guns. The creators of the campaign claim that it has been ‘designed to highlight the atrocities and abuses carried out by the Indian Armed forces and Police who enjoy complete immunity under the Armed Forced Special Powers Act which has made a mockery of India's claim to be a secular democracy’.
Beneath the images, they have described the campaign as - You know these faces. Does that make the tragedies more important? The stories in the letters are real. The names signed under the letter are real. Just the victim you see in the picture is not real. But do you care what is the profile of the victim for you to sympathise and empathise with them? For you to speak for them? Why do we need to glamourize a tragedy in order for people to pay attention. Have we all become that numb.
