Bay Are Online Marketing (http://bayareaonlinemarketing.com) explains the elements that go into a landing page that converts:
1 - Identify your consumer persona
2 - Clarify your end goal
3 - Design a landing page
4 - Measure, split test, and improve
If you would like additional information or assistance in designing a landing page that converts, contact Bay Area Online Marketing at 925-736-5808.