The first look launch of Ek Thi Daayan was as different as it could have been. 3 actresses in the movie Konkona Sen Sharma, Hume Qureshi and Kalki Koechlin were dressed as daayans! Produced by Ekta Kapoor and Vishal Bhardwaj, Ek Thi Daayan, which stars Emraan Hashmi in the male lead.