Anatomy of a web document explains how we can send the right signals to Google. this video session introduces the concepts of optimization on landing pages and how Google may be guided to understand the web page content. The viewer can also learn about most useful advanced search queries such as inurl: intitle: intext: inanchor: Google advanced search operators.
Google has great information for those who want to learn how to create optimized landing pages, simply visit Google's Webmaster Academy here:
https://support.google.com/webmasters...
