http://www.ijump.co." /> http://www.ijump.co."/>

Jump In #12: Roger Beaumont, Marketing and Comms, TV3

2008-02-15 70

(Find out more at http://www.ijump.co.nz/)

This week, TV3's marketing director talks with Marie about social and traditional media. We cover:

* is social media a passing phenomenon?
* will anything ever replace the no-brainer entertainment that is free-to-air TV?

Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin