In order to win the White House, Donald Trump must find a way to attract more women voters to his candidacy.
The presumptive Republican nominee faces many other demographic challenges, most notably with Latino and black voters, but his biggest challenge is closing the gender gap.
Women voters present two hurdles for Trump: the Democratic edge with women is consistent as the party’s nominee has won women in every presidential election since 1992, usually by a wide gap.
Second, women have made up more than 50 percent of the electorate in every presidential race since 1984.
Add in Trump’s current standing with women in polling data, and that he’s likely going to be running against the first female major-party presidential candidate, his gender gap is looking more like a gender gorge.
It’s not impossible, but Trump has a lot of work to do to get them on board.
