Fitbit is having a bad day as the stock crashed more than 11 percent after reporting its first quarter results.
Industry watchers were expecting the company to report earnings around 26 cents per share, while the company put its outlook at earnings between eight and 11 cents per share.
Fitbit is facing growing competition, from international manufacturers like Xiaomi and the usual competition from Jawbone.
The company has been forced to find more unique ways to rank as the top choice for fitness tracking customers, one recent example being an integration with the Amazon Echo.
In the past six months, Fitbit shares are down more than 50 percent.
